The Glasgow-headquartered packaging company said the digital tool uses bespoke software “to clearly demonstrate the potential cost and CO2 savings that the correct packaging solution can have on any supply chain”.
Macfarlane said the Packaging Optimiser enables the company to work collaboratively with its customers to investigate potential opportunities for savings, from packaging materials, storage, and productivity, through to reducing damages and returns, and delivery fleet utilisation. These savings are then translated into carbon reduction opportunities.
Macfarlane Packaging marketing director Laurel Granville said: “Helping businesses find the right packaging solution that has a positive impact on their operation has always been at the heart of what we do.
“We understand businesses need information to help them make informed choices about their packaging materials, especially when it comes to sustainability.
“Our new Packaging Optimiser revolutionises this approach. We can provide a clear illustration of cost and CO2 equivalent savings that will reduce their environmental impact and proactively contribute to our customers’ ESG goals.”
Macfarlane Group employs over 900 people and supplies more than 15,000 customers. At the end of December Reflex Group acquired Macfarlane’s labels business in a £6.4m deal.
