M-real UK business development manager Keith Livermore said that by recycling 180,000 tonnes of water paper per year for use in the magazine and catalogue grade, and the producer's other recycled grades, the firm was helping to reduce pressure on UK landfill sites.

"We would also like to think this will offer a solution to those who are using virgin fibre grades, but want to switch onto recycled," said Livermore.

Era Silk is produced using 50% genuine waste pulp, with the balance from certified forests. The waste fibres are recovered from the south-east of England, which are then processed at M-real's New Thames recycled fibre plant in Kent, and coated at the firm's Sittingbourne mill.

The grade is available in sheet sizes and weights from 100gsm to 350gsm, and in reels and weights up to 190gsm. It is available exclusively through paper merchants Antalis and James McNaughton.