The Surrey-based firm, the UK distributor for RMGT B1 presses, service provider for existing Mitsubishi machines, and European service manager for RMGT presses, won the gold award for its ‘Cost of Ownership not Machine Price’ campaign in the Award for Innovation in Sales - All Other Industries category.
It also took home the gold award for its ‘Real Cost of Ownership’ campaign in the Sales Distinction of the Year – Industrial and Manufacturing category.
“We’d never entered before and we didn’t know what to expect or how it would pan out. There were some quite tough criteria that we had to work to and we were up against some very large companies,” said M Partners joint managing director Murray Lock.
“Just to be nominated in an international award for sales and customer service was good and we were blown away to get two golds.
“It really gives credence and credibility to our recent marketing campaigns for RMGT/Mitsubishi printing equipment.”
More than 2,500 nominations from organisations of all sizes, and in virtually every industry, were evaluated in the competition. Finalists were determined by the average scores of more than 150 professionals worldwide, grouped into seven specialised judging committees.
The business has also been shortlisted for the Chartered Institute of Marketing’s Marketing Excellence Awards 2018 for the ‘Real Cost of Ownership’ campaign.
Listed in its category as M Partners in partnership with RMGT, the firm is up for ‘Best Partnership Marketing Campaign’. Others shortlisted for the award include Odeon Cinema Group, Disney, 20th Century Fox, DreamWorks Animation and Halfords.
This category acknowledges the delivery of a compelling customer marketing campaign to provide measurable win-win results.
“We are delighted that leading marketing practitioners have been able to see our promotion of the ‘Real Cost of Press Ownership’ as both credible and creative,” said Lock.
“We had to provide facts, figures, documents and research – it’s quite labour intensive and a lot of work has to go into entering these things. But we thought we’d give it a go and we’ve had the support of the manufacturers with us.”
The awards are open to any organisation within the UK regardless of size, sector or industry. The awards night will take place on 12 April at the Grosvenor House Hotel in London.
