The Nottingham-based business has served petrolheads around the world since it was established in 2020.
Powered by Shopify, the automotive home décor business was founded by car enthusiast Simon Wright who has a marketing background that began in the luxury sector, with former employers including Aga Rangemaster and the Whistl Group.
He said: “I started Limited100 because after moving into my first home I was searching online for some artwork of a Lamborghini Miura, which I regard as the most beautiful car of all time.
“I couldn’t find anything of super high quality that was handmade, so I decided to create a company of my own that celebrates the handbuilt artisanship that Britain is so synonymous with.”
Serving a client base ranging from interior designers to homeware gift buyers, supercar dealerships, mancave garage projects, and even James Bond enthusiasts, Limited100 recently completed an automotive wall art installation for Kensington-based classic car and supercar dealership Heritage Classic.
The company’s 400th customer was an individual from Portugal, buying a Ferrari F40 print for their CEO’s 40th birthday.
“At the business’s conception, I began working with a carefully curated group of award-winning photographers and to ensure exclusivity, each print we produce is limited to 100 units ever (hence our name),” explained Wright.
“The edition number is picked at random for each order, unless a customer reaches out for something specific. For example, edition 8/100 is popular with our Japanese customers, and we recently had an order for someone’s 50th birthday, so as a thank you for their custom we gave them edition 50/100.”
Wright works alone running the company’s online store, and its revenue is currently around the £100,000 mark, with an aim to break into the US market.
All printing is outsourced to a local printing and framing specialist that prints onto 215gsm Innova Fine Art Smooth Cotton High White paper using Canon machinery.
In 2020 Limited100 applied for Made in Britain status; eligibility requirements included manufacturing and assembling a physical product in the UK, and that 80% of its value chain was in the UK.
“Because our printing and framing are completed in Nottingham from UK-sourced materials, our application was approved and we now display the Made in Britain logo on our website, the backs of our frames, and certificates of authenticity,” said Wright.
“Our automotive prints are available in a range of sizes, from A3 all the way up to five metres wide. Formats include print-only, framed, canvas, aluminium composite and acrylic glass. Fully bespoke, we can print any format our customers request.”
