Lock has a long track record in the industry stretching back to the early 1990s when he started working at Xerox.
He subsequently worked at OKI, Duplo, Webmart and Infigo.
He joins Fujifilm after just over four-and-a-half years at HP Indigo, where he was labels and packaging business manager and then UK&I business manager for folded carton.
At Drupa, Fujifilm showcased its expanded product range that included the Jet Press FP790 inkjet press for flexible packaging.
Andy Kent, general manager at Fujifilm UK Graphic Communications, told Printweek he was delighted to add Lock to his team.
“The portfolio that we’ve got now has attracted attention. We’ve got a lot of new products [for packaging] covering inks, plates and digital. Tony has a lot to do, but he’s got a lot of energy – and he’s going to need it!”
Kent said that alongside Fujifilm’s specific packaging portfolio products, there was also crossover with other Fujifilm devices such as the B2 inkjet Jet Press and toner-based Revoria Press range.
“It has its own products including Flenex plates, and LuXtreme and CuremaX inks, but we can also bundle it with a lot of other things,” Kent added.
“Tony has a lot to offer and the other important part is that he fits in with the rest of our team – we’re all like-minded people. We’ve got a really broad portfolio so it’s important that everyone gels together.”
Lock took up his new role yesterday (1 July).
He said he was delighted about the fresh opportunity.
“I'm really excited to join Fujifilm, they have a mission to be one of the leaders in the packaging sector and I'm here to help them try and do that.
“They have a whole raft of relevant products, so I've got the whole portfolio almost. I'm absolutely delighted to be here, and it's a collaborative role which I really enjoy,” Lock added.
He will work alongside head of print on demand Spencer Green, head of digital press solutions Chris Matthews, and head of wide format Andy Webb.
Of Drupa, Kent added: “We got a lot of orders, a lot of leads, and a lot of good intentions. We made an impression in certain market areas where we weren’t really known.”
