PrintConnex comprises a suite of various software packages that includes internet hosting, digital asset management and dynamic publishing. It was shown for the first time at Digital Print World last week and generated a lot of interest from potential customers.

"A lot of people said 'this is what we've been looking for' they've been trying to do bits of it themselves but with PrintConnex it's an integrated package," said Alan Strickland, major accounts sales manager at Litho Supplies.

Pine Tree chief executive Kurt Nielsen said the software allowed printers to "interact more efficiently" with customers.

"It's about raising the confidence of the customer to do purchasing over the internet, and of course for the printer too," he said. "It provides a virtual meeting place for the customer and the sales rep, and from the printer's perspective there is a complete audit trail of customer changes and other corrections."

The  Litho Supplies PrintConnex suite comprises: Approval Manager for online approval and interaction on job status and job delivery; Print Works relational database and central data repository; Media Organizer for management of digital assets; Dynamic Publisher pagination engine using InDesign templates; and JDF Connector for integration with existing management systems and JDF- compliant devices.

Pricing starts at 20,000, and there is also a monthly hosted service option.

Contact: 01527 570101.

Story by Jo Francis