Just Falafel has more than 650 franchise agreements in the Middle East and across 15 countries worldwide with 12 outlets opening in the UK over the past few weeks alone.
The company intends to grow its UK presence to 200 stores over the next three years and selected LightBrigade, through a competitive tender, to handle all of its brand development, PR and printed materials, such as menus, lightboxes, window applications, store branding, mailers and flyers.
Following the roll-out of the brand across the UK, Just Falafel will look at extending the refreshed identity across its global network.
LightBrigade director of strategy Matt Walker said that winning the contract with Just Falafel had given the company a fantastic opportunity to demonstrate its strategic and creative capabilities.
He added: "Their revolutionary ambition to change the fast food industry mirrors our own ambition to deliver as a really integrated agency that offers both flexibility and scale across the UK and globally."
Launched in 2009 as a result of Surrey-based litho firm Total Print acquiring B&P LightBrigade in Chertsey, the company employs around 50 staff and has an annual turnover of £5m, which it aims to double year-on-year – a feat it achieved last year.
The business has a client list that includes Samsung, Kuoni, John Lewis, Selfridges and Harvey Nichols and provides a range of services PR, design, brand management and print services from its Covent garden headquarters and its 1,100sqm Surrey print facility, which houses both large-format and litho kit, including four-colour Heidelberg presses alongside large-format flatbed and superwide roll-to-roll printers.
LightBrigade secures Just Falafel contract
London-based design and print firm LightBrigade Media has been appointed by global fast food chain Just Falafel to develop its UK brand identity and printed media.
