Two Sides is a not-for-profit, global initiative that promotes the sustainable attributes of print, paper and paper packaging.

It also acts against greenwashing, where companies or brands make misleading claims about environmental actions.

Malcolm Smith, category manager for Professional Print at Konica Minolta, said the business was delighted to be partnering with Two Sides.

He commented: “Konica Minolta takes its environmental, social and governance responsibilities seriously.

“We aim to be a robust and innovative company that keeps evolving and contributing to the sustainable growth of society and individuals, and we use an ESG framework to navigate our efforts and obligations.

“Our activities on climate change, the circular economy, and cutting pollution are integral to our commitment.”

Two Sides managing director Jonathan Tame said it was always a pleasure to welcome new members on board and the Two Sides team looked forward to working with Konica Minolta.

“We’re pleased to welcome Konica Minolta on board as a member of Two Sides,” he said.

“Our partnership with them will help us communicate the great environmental story that the printing industry has to tell, reaching many businesses and brand owners.”

The Two Sides campaign involves a collaboration of companies from sectors including forestry, pulp and paper manufacturing, packaging, inks, pre-press, press, finishing, publishing, printing, envelopes and postal operators.

Konica Minolta has committed to becoming Net Zero by 2050 as part of its sustainability goals.