The event was held in locations including Glasgow, Reading, Manchester and Nottingham over 10 days, with Kodak showcasing its NexPress M700 digital colour press, as well as its DigiMaster and Versamark machines.

Kodak's truck travelled 1194km over the 10 days, with Manchester's packaging event and Reading's Vision in Print talk attracting the highest attendance.

The company reported high demand for product demonstrations and one-to-one meetings with Kodak representatives.

Pat Holloway, Kodak UK marketing manager, said: "It has been a great fortnight. We have travelled the length and breadth of the UK and the welcome has been amazing.  

"We took a truckload of innovation to our busy customers to make things easy for them and give them a day to remember."

Kodak targeted the show at helping customers create new revenue streams and improve productivity while Vision in Print was on hand at Glasgow, Leeds, Nottingham and Reading, hosting a range of 'Cash and Cost Reduction' seminars.

"We built the event to suit the present market. We had workshops and discussions on key subjects and our co-operation with Vision in Print was an added plus," added Holloway.