Hednesford, Staffordshire-based Weedon PSC, a specialist in retail-ready packaging, produced 75,000 cartons for the brand. The packs are now in store at Sainsbury’s, Asda and Waitrose.
How was it produced?
Weedon PSC printed the four-colour cases on its KBA Rapida. They were then die-cut into crashlock design boxes on a Bobst Visioncut.
Weedon PSC managing director John Weedon said: "Joe needed his products to be eye-catching, easy to handle for hand-packing and strong enough to withstand the rigours of assembly and bulk palletisation."
What challenges were overcome?
Weedon business development manager Jeremy Hereford said: "As we were developing a completely new product, it was a challenge to find a print process that was precisely suited to the job. The perforation was key."
What was the feedback?
Inglis said: "Weedon PSC was the obvious choice, and we have been very impressed with the results!"