What did the job entail?
Each artist created an original design inspired by the British winter and selected an array of Farrow & Ball paints. Each design was made into a limited edition of 60 prints; 20 for Farrow & Ball and 40 to sell on the Print Club London website. The Farrow & Ball prints were installed on 17 November and will stay up until the beginning of January. Customers have a chance to win the print in their local showroom window in-store, while the remainder are being given away via social media.
How was it produced?
The screens were printed by hand at Print Club London’s Dalston workshop in 500x700mm format using each artist’s selection of Farrow & Ball paints. Chris Andrews opted for three colours for his print Bramblings and a Nuthatch, including Red Earth, Parma Grey and Hague Blue. Clare Halifax also selected Parma Grey, as well as Mole’s Breath, Borrowed Light and Charlotte Locks for her print Swallows Soaring at St Paul’s. Meanwhile, Lucille Clerc selected a huge 13 colours for her print Follow Your Dreams, They Know The Way, including Teresa’s Green, Arsenic, Breakfast Room Green, India Yellow, Yellow Cake, Elephant Breath, Olive, Charlotte Locks, Parma Grey, Studio Green, Pale Hound, Nancy Blushes and Pelt.
What challenges were overcome?
Screen printing with paint rather than inks was the main challenge. This was overcome by mixing the paint with sufficient binder to get the right consistency. The binder used was perfectly clear, so it didn’t affect the colour of the paint.
What was the feedback?
“Working with Print Club London in such a unique and creative way has been an incredibly original project for us. On a personal level, it’s been great to get back into the studio and experiment with our paints,” said Farrow & Ball’s head of creative Charlotte Cosby.
“It’s been an absolute pleasure (and lots of fun!) to work with all three of the artists and see the way they approached our colours and embraced using our paints to create bespoke screen prints.
“It’s interesting for me to see how different each of the artworks is, but also just how well each of them encapsulates a British winter. The artworks are still up
in our windows and getting a great response from customers who are all keen to enter for their chance to win!”
