Killer app: Hand-built monster bunch

Papertoy Monsters is a paper-folding book that was printed by Hong Kong-based Imago and had an initial print run of 25,000 copies. A mix of origami and papertoys, it was published by Workman and was four-colour sheetfed throughout. It used two alternating stocks of paper, a 105gsm matt-coated sheet for the 134 text pages and a 165gsm woodfree stock for the 120 image pages.

What was the project? A collection of 50 paper monsters by 25 different paper toy designers. The monsters are supplied on a heavy stock that was already die-cut, perforated and scored.

How was the job produced? Matt art pages and woodfree pages were printed separately, scored, perforated and die-cut. They were then trimmed and collated as stacks of matt or woodfree pages in eight-page sections. 

What challenges were overcome? The book was complex because two different paper stocks were used sequentially throughout the book. The instructions for each project were on a glossy thin sheet and the actual die-cut monsters were on a heavy stock. The pagination was one glossy sheet followed by one heavy card stock and on and on. Since the pages weren’t printed sequentially the complete book had to be entirely hand collated at the factory before it was bound. 

What was the feedback? According to Workman production director Doug Wolff, the response was impressive. "Our first print run sold out almost immediately and we went back to press pre-publication. Publicity for the title continues to roll in and we’ve received rave responses to the book on our website, Twitter feed and Facebook pages."