Datum printed 200 extra special invites for client Champagne Bollinger’s event, one of eight different projects promoting the connection between the brand and everybody’s favourite spy.

What did the job entail?

Hatfield-based Datum designed and printed invitations for the special screening of the new James Bond film, Spectre. The early-morning screening, at a top secret location, naturally, also included a champagne breakfast. According to Bollinger, the champagne brand has featured in almost every James Bond movie since Live and Let Die in 1973 and the invitation was one of several items including POS, press adverts, window graphics and large graphic boards showcasing the history of James Bond films and the brand’s association with them. 

How was it produced?

Datum took 200gsm coated Mirri Pak Bright Silver and printed black on top of it with an HP Indigo 3050 at its 762sqm site.

Managing partner Scott Pearce said: “We did this so the silver text shows through. It saves on doing a foil blocking and so saves the cost for the client. Then we bonded the two boards together before matt laminating each invitation on both sides using our Matrix Duo MD-460.”

The £1.2m-turnover 14-staff company also designed, printed and installed a backdrop at the 007 screening.

What challenges were overcome?

Ensuring consistent brand identity is crucial when working with an iconic client such as Bollinger. Fortunately Datum does all the artwork and print for the company and is used to its design needs. 

“Bollinger has been a client of ours for around four years so there’s quite a bit of trust there. We have the brand assets, which we work to because we’ve worked with them for a number of years and we have a certain amount of freedom.”

But Pearce added that the job was very time sensitive. “Once we got the brief we had to act on it straight away,” he said. 

What was the feedback? 

Pearce said: “The client was really pleased. We got an invite to the screening so the invitation must have been good.”