Posting on LinkedIn, Kilcoyne said that after a “deeply rewarding six months at Solopress” she had joined Webmart in a move that fulfilled a long-held personal ambition.

“After admiring the company for many years it's finally time for me to grab my yellow jumper and become an official Webmarteer!” she said.

In her new business development manager role Kilcoyne will be based at Webmart North in Barnsley, working in chief client officer Tom Maskill’s team.

She joined on Monday (2 December).

“We’ve known Sarah for a long time and the stars aligned with a suitable role for her in our new lean, mean, half-consultancy, half-sales side of the business,” Maskill explained.

Webmart has recently revamped the Barnsley office and taken on more space. It is home to 15 employees including founder and executive chairman Simon Biltcliffe who also lauded Kilcoyne’s arrival, as did CEO Kelly O’Sullivan.

Webmart is headquartered in Bicester and became a B-Corp three years ago. The firm’s focus is sustainable integrated marketing campaigns and it works for a wide range of clients including big brands, charities and the education sector.

Maskill added: “Print, mail and point-of-sale is still very much at the core of what we do, but with our new creative and digital marketing teams in-house it’s nice to be able to offer a broader range of services and ultimately it makes the print work harder by linking those channels together.”

The business now employs more than 40 staff, with turnover expected to be around £18m this year, he said.

Kilcoyne had joined Solopress in May after leaving Bluetree Group when it restructured its Kingsbury Press operation.

Simon Cooper, Solopress managing director and head of parent Onlineprinters’ online business, said it was a shame that Kilcoyne had decided to move on, and a plan to replace her was being developed.