Cox will be responsible for driving UK sales, with a particular focus on selling Kern’s mailing inserters, such as the multi-format K3800; its Smart Terminals, which allow customers to collect or drop off parcels, food or medicines; and its PackOnTime system, which creates custom cardboard boxes on demand to automatically package items ready for shipping.

Cox will also be involved in helping to drive Kern’s worldwide expansion, alongside a new team at the company’s Swiss headquarters.

Kern’s newest team member comes with more than 20 years of sales and marketing experience.

Most recently, he was northern district sales manager at Neopost UK.

Cox said: “Mail is experiencing growth in many areas as businesses drive consumers online, while the UK boom in parcel delivery continues.

“Kern is renowned for its spirit of innovation, which helps customers respond to industry challenges and remain competitive.

“I look forward to taking advantage of our latest solutions and helping drive the next phase of the company’s growth.”

Kern was founded in 1947 and has remained a family-run business throughout its history.

Active in 50 countries, the company currently employs 750 staff.