The Tamworth-based family-run print company installed the new machine, which was bought directly from HP, in December. With seven ink stations, including speciality inks, it will be used to produce work including high-impact posters, folders, and speciality products.

KEP managing director Mark Plowman said he had recognised a shortcoming in production optimisation, which has been easily filled by the Indigo.

“We are very excited to bring the new Indigo into our plant. We’re keeping our existing Indigo 7900, but with the volumes that we are producing, it’s more commercially viable to produce on a bigger machine.

“This machine will give us a greater range of productivity, especially for smaller runs. We’re glad to be able to offer this machine’s capabilities to our clients.”

He added: “This Indigo prints thicker material in a larger size, and still allows us to do all the special effects.

“We’ve been thrilled with our other Indigos because it’s a greater quality than traditional toner-based digital machines. It was a no-brainer to go with this particular one.”

KEP Print Group has been in business for over 40 years and produces print marketing for major high street brands. It specialises in commercial print work, including POS, and operates an in-house cardboard engineering department.

The 110-staff company, which has a turnover of £14m, operates from premises of just over 5,574sqm and runs other kit including a five-colour Manroland 900 XXL, a 10-colour perfecting Manroland 710, an HP Scitex 11000 industrial flatbed, and other wide-format kit from Agfa, Mimaki, and Roland DG.

It also offers a wide range of in-house finishing capabilities as well as mailing and fulfilment services.