The packs, decorated with historical branding, adverts, and packaging that have been featured since Kellogg’s arrival in the UK in 1922, have been given to the firm’s UK employees as part of its celebration of the centenary.

The cereal boxes were printed on Precision Proco’s HP Indigo 10K press, using SmartStream Mosaic – HP’s variable data printing software, which allows printers to generate unique designs from existing assets.

Steve Wardle, senior manager, design operations and process at Kellogg’s, said: “This unique milestone in Kellogg’s history was the ideal opportunity for us to demonstrate our creativity to produce a wonderful souvenir for our UK employees and to also learn even more about the power and capability of digital printing and the power of personalisation.” 

HP’s UKI managing director, Dave Prezzano said: “HP’s partnership with Kellogg’s is a brilliant example of how digital printing and customised packaging can bring a brand’s history to life. 

“HP started its personalisation journey over ten years ago and since then has dug deeper into this megatrend, learning that personalisation can create a one-of-a-kind experience for consumers.

“I’ve loved seeing the limited-edition Corn Flakes boxes come to life, and it’s brilliant to see how HP Indigo and Kellogg’s have helped to celebrate this 100-year milestone.”

Precision Proco Group was formed through the merger of Precision Printing, Proco and Prime Group two years ago, which was followed by the acquisition of fine art specialist WKG.

Just over a year ago the business acquired Photobox’s production hub, and the trade finishing wing of Cliftons Bookbinders.

The business offers trade printing services via its Where The Trade Buys (WTTB) operation, which has recently added a number of new items to its personalised product offering, and a variety of automated, on-demand marketing production services for leading brands through Precision Proco.

It operates across four sites – Sheffield, Sunderland and two in London – having already consolidated the former Prime site in South Normanton into its existing facilities.

The group recently made some directorship changes as it moves towards establishing a single group board.

It has also added ethical confectionary brand Tony’s Chocolonely to its client portfolio, to deliver personalised orders for the UK market as the chocolatier also looks to bolster its supply chain reliability.