The rebrand, launched this week, brings together Keating Gravure Systems' Flintshire plant, repro house Diverse Image in North Wales, Letchworth-based supply chain firm Packaging Networks and operations in Asia, Turkey and the US under a single banner.

Chairman Mike Keating said: "We are spearheading this drive in the UK to support the interests of both printers and brand clients.

"Pre-press capacity has been increased beyond the needs of our gravure engraving to support additional projects for our existing clients and new business interests."

The rebrand follows a 300,000 investment in two cutting and polishing units for the Flintshire plant earlier in the year. A new website, www.keatings.co.uk, is also due to go live soon.