The three-tower, 48pp press was shown producing a full-colour 96pp tabloid in straight mode, followed by a print run for a local broadsheet paper.

Plate changing on the press is fully automatic on one tower and semi-automatic on the other two. The press was commissioned at independent publisher Rodi Rotatiedruk's 6.2m-high building in Broek op Langedijk, in the north of Holland, in March.

KBA said it has seven orders for the press in Holland, Germany and Switzerland including a 12-tower, 192pp broadsheet line with four folders from De Persgroep in Asse, Belgium.

There are no UK orders as yet, but representatives from three UK newspaper printers were at Wednesday's demonstration.