The JICMail board approved a change to the JICMail funding model from a subscription-based approach to a levy on advertising mail products to expand the access to JICMail data across the industry and create a sustainable future for the industry standard.
This change has meant that access to JICMail’s data and insights now carries no cost to organisations, including SMEs who may have struggled to find a budget for it. All that is required is for users to sign a data agreement and to decide on a training plan provided by JICMail, also at no cost.
As it anticipated an increase in demand for data, training, and support, JICMail decided to change its training delivery approach from an individual in-person approach to something that could be accessed remotely.
It partnered with the DMA’s Institute of Data & Marketing (IDM) to develop a bespoke online learning platform, which has been launched as the JICMail Academy e-learning portal.
This provides JICMail users with 24/7 self-serve access to the Bronze (basic) and Silver (intermediate) accreditation training tiers. Bronze and Silver training modules can be accessed remotely by all individual users who are part of an organisation’s free subscription.
Users also have access to the full suite of the latest JICMail insights and resources, which includes a library of all JICMail webinars, data releases, and other training support material, as well as downloadable charts that can be incorporated into external client presentations.
This new online capability has quickly become the dominant platform for the organisation’s user training and enabled it to focus its face-to-face training on the most demanding and custom applications.
Ian Gibbs, director of data leadership and learning at JICMail, said: “The JICMail Academy has transformed the way in which JICMail is delivering on its goal of upskilling the industry to become more conversant in the language of mail media planning metrics.
“The onboarding process for newly accredited organisations has been reduced to hours, rather than days, which is an efficient time saver for JICMail and a highly effective learning and development opportunity for our users.”
In JICMail’s latest subscriber survey, user satisfaction for training was rated very highly with 98% of respondents agreeing that JICMail provides good training and support, up from 86% in 2020.
