JICMail Essentials is a free to access platform that contains a wealth of mail campaign planning data detailing mail campaign reach, frequency, and lifespan alongside effectiveness predictions according to different commercial objectives.
Cross-media audience cost calculations, top performing mail creative downloads, and A/B testing toolkits by industry sector have also been made available through Essentials.
The tool is said to be suitable for small to medium business users as well as new users looking to maximise the effectiveness of their direct mail through the use of data. Users can access the tool immediately, and without the need for accreditation to access the data.
Phil Ricketts, wholesale commercial director at Royal Mail Marketreach and SMP board member, said: “JICMail has always been a crucial pillar of support for the mailing industry. The data it provides is market-leading and has clearly shown to have a proven positive impact on customer communications across the sector.
“The introduction of JICMail Essentials is another important step, as it creates a streamlined environment for new or less frequent mail users to immerse themselves in the resources and understand the value these can provide for any mail communications activity.
“This new tool also enables mail producers of all mail formats to take critical customer engagement insights and proactively share these with their customers to help them achieve even more value from their investment in mail.”
Ian Gibbs, director of data leadership and learning at JICMail, said the organisation has been happy with the response to JICMail Essentials so far.
“And we have no doubt that this tool will act as the perfect introduction for users to gain a better understanding of the data and resources available to them, which they can look to build out moving forward, and we look forward to seeing the results of this in future campaigns.”
JICMail's data for Q4 2021 reported on a period that saw the digital effects of mail exposure continue to grow, with the channel twice as effective at driving store footfall than it was a year ago.
