The speciality paper company has produced a fully sustainable, paper wrap for the whiskymaker’s The Bruichladdich Eighteen and The Bruichladdich Thirty products, the first of its Luxury Redefined range to come to market.

The coloured wraps are made from 100% fresh fibre, recyclable paper pulp with no glue content and using only green energy. 

The design, which is moulded to the shape of the Bruichladdich bottle, incorporates intricate emboss and deboss detailing with a custom clasp feature and bespoke colour and shaping. The new design is substantially lighter than other traditional packaging used for whisky bottles and along with the Bruichladdich bottles’ 60% recycled glass content makes a significant impact on the sustainability of the product as a whole. 

Global marketing director at Bruichladdich Distillery, Gareth Brown, said the company shared many common values with James Cropper. 

"We are both driven by real progress, innovation and sustainability as well putting our respective communities at the heart of our decision making, so it’s been fantastic to partner with a values driven business who aligns with our philosophy in so many ways. When it came to creating the new outer packaging for our Luxury Redefined range, we wanted to produce something truly unique and ground-breaking, reflecting such rare and special liquid.

“The team at James Cropper were on board with our brave vision from the start and welcomed the challenge to create something bespoke, brand new and industry challenging. 

“A first for the James Cropper team, they ensured that every single element of the outer wrap – from the manufacturing process and exact materials used to the bespoke colour and texture – was perfected to deliver a result we are all incredibly proud of. The final result is not only an industry first which looks aesthetically beautiful but is underpinned by a greater mission to reduce our packaging, emissions and waste.”