At the heart of its offering is Media Centre, the technology platform ITG acquired when it bought Total Marketing Services for £3.2m last summer.
"We’ve taken that product and transformed their core platform into the end-to-end marketing solution it is today," explained Ward, ITG’s chief executive.
Media Centre is modular and allows clients to control both their internal marketing operations and external suppliers. It integrates new media alongside conventional marketing methods and its modules include financial planning, campaign management, print buying, store database profiling, asset management and performance monitoring, among others.
ITG cites hefty prospective savings in both time and costs through its use, including the potential to halve the time it takes for campaigns to get to market. Average cost savings cited include 30% on artwork, 20% on integrated marketing, 30% on packaging and a typical 25% saving on print. "It’s about being efficient about buying, not about battering people down on price," Ward added. "We are trying to bring sustainable procurement into the market."
ITG clients include a raft of blue-chip customers including BT, Audi, Marks & Spencer, Sainsbury’s, KFC, Asda and iRed/Royal Mail.
