IPS has one member of staff permanently based at CHJM working alongside its account management and creative teams.

IPS already works in a similar way with smaller agency Triangle, but that deal involves IPS being on-site just two days a week and supported by its production team in Tonbridge.

The CHJM agreement has cut the agencys fixed cost of in-house production and provides IPS with greater volumes of work and an introduction to CHJMs clients, said IPS sales director Matthew Stevens.

CHJM creative services director Pamela Conway said IPS would significantly reduce the agencys print costs. IPS is effectively our own print production department, she added.