Set to take place on 29 August at The Manufacturing Technology Centre (MTC) in Coventry, the event will run with the theme ‘Ahead of the Curve: How to navigate new markets and find routes to growth’.
The day aims to provide key insights to help attendees overcome pressures such as increasing overheads, fierce price competition in core markets, and unstable patterns of demand.
Speakers will include Nigel Clarke of Clarkeprint, Steve Wenlock of Flexpress, Ollie Renshaw of Leeds University Print Bureau, Graeme Smith and Angela Wagstaff of Allwag Promotions, and Mark Cross of JICMail.
A panel of trade press editors and journalists will also debate the most important trends shaping the print industry and take live questions from the audience.
During the event, the IPIA will unveil its national print research and advocacy project, ‘A New Narrative for Print’.
IPIA general manager Brendan Perring will present the key outputs of the research to attendees and detail the project’s primary aim; to positively shift the perception of print among UK consumers and businesses across a range of critical factors.
The initiative has been made possible by a coalition of IPIA members: Imprint MIS, Ricoh, Konica Minolta, Epson, The Printing Charity, and Citipost.
The research was conducted in partnership with communications agency Madano, which has mapped perceptions of the UK print industry across a range of key metrics using its specialist data science technology and analysis tools.
The study has identified key influencers who significantly sway the perception of the print industry and its products, and has analysed the dominant narratives in the conversation around print.
By obtaining an accurate picture of how the print industry and its products are perceived – and by identifying the individuals and organisations driving these perceptions – the IPIA said the association and its partners could develop a long-term strategy to strengthen the print market in the UK.
Alasdair Browne, vice chair of the IPIA and chair of its research subcommittee, said: “This project is a crucial step in understanding the dynamics of our industry. By identifying the key influencers and the narratives they are driving, we can better position ourselves as an industry to respond to challenges and seize opportunities.
“The insights from this research will be instrumental in guiding our strategies and ensuring the continued relevance and growth of print.”
The event will also feature a raft of networking opportunities and a print technology expo, plus lunch and refreshments throughout the day, concluding with networking drinks.
Every attendee can also enter a prize draw competition, which provides the opportunity to win £200 in Amazon vouchers and a year’s free IPIA membership.
For further information, and to book, visit: ipia.org.uk/ac24.
