Midlands-based Premier Paper has partnered with The Woodland Trust and The Woodland Carbon Scheme to allow customers buying from the ProDesign range to effectively "capture" the carbon used during the manufacture and distribution of the papers and calculate CO2 emissions that are generated.
Customers buying ProDesign from Premier Paper will be issued a certificate and a Woodland Carbon logo that they can use on every print job that uses the range.
ProDesign is International Paper’s flagship colour laser paper produced at its Saillat mill in France, which has reduced its greenhouse gas emission by 78% since 1990.
This latest environmental initiative follows the company’s recent decision to switch the range, which already carries the EU Ecolabel, from PEFC to FSC certification.
Premier Paper Group marketing director Dave Jones said: "Premier’s Carbon Capture scheme is unique as it works with the Woodland Trust and captures CO2 through creating woodland right here in the UK.
"By electing to capture the CO2 from all ProDesign sales through the Premier Paper Group we are making a tangible and practical contribution to the UK environment by creating woodland that we can all visit and enjoy."
The range is also available in the UK through The Paper Company (PaperCo) and Coral8.
