The move comes after InnerWorkings bought Chilean-based CPRO and in an interview with PrintWeek, CEO Eric Belcher explained: "Acquiring CPRO early in 2011 was an important step for InnerWorkings. It expanded our international print management platform to Latin America and gave us more tools to meet the needs of our global clients.

"While CPRO served most of the major economies in Latin America, it didn’t have a strong presence in Brazil. Over the past year, our clients have increasingly been talking to us about serving them in Brazil. The Brazilian market is a huge market opportunity for InnerWorkings."

Belcher added that as demand for print and print related materials grows, leading corporations are seeking better transparency, service levels, and cost controls. "We are already working with some of the top print manufacturers in Brazil and are continuing to build out our supplier network in the country," he said.

To support this expansion, InnerWorkings has opened a new large office in São Paulo, at the Cidade Jardim complex, and announced that Alex Castroneves, a 15-year veteran of supply chain management, consulting and procurement, will be managing director of its Brazilian operation.

In a statement, Castroneves said: "Working closely with InnerWorkings' President of Latin America Carlos Mena, we are establishing the benchmark for marketing supply chain excellence in Brazil.

"The results of many corporations operating in Brazil are negatively affected by the costly layers of expense in their print supply chains. I encourage any corporate leader interested in benefitting from our solution to reach out to us to understand the prominent role we can play in reaching their objectives."

Belcher suggested InnerWorkings, which already has a large footprint in North America, Asia, Europe and other markets, may not be done with its Latin American plans.

"When we acquired CPRO, the company was transacting business in 12 Central and South American countries," he noted.

"We have since entered Brazil, as well as several other Latin American markets, and see a lot of potential for us and our clients in this fast growing region of the world."