It was supported by the technology partner, Xaar. InfoTrends surveyed 150 printers from the EMEA region and the US and found that digital print accounted for over three-quarters of all wide-format output.

During a digital debate, according to the ‘evolution’ study, 57% of respondents "moved beyond price or made pricing a non-issue" during 2010, while 54% invested in new technology.

Of those printers interviewed, 52% said they had launched a new service, 46% said they had promoted or sold wide-format services "in a different way" and 45.5% claimed to be implementing green printing practices.

Survey findings (at a glance)
49% of respondents believe wide-format sector has recovered from the downturn
18% offer cross-media, such as quick response (QR) codes
24% certified to international colour standards
45% view web-to-print as a key business growth strategy