The study, conducted for Fespa by InfoTrends, with support from technology partner Xaar, surveyed 150 printers from the EMEA region and the US and found that digital print accounted for over three-quarters of all wide-format output.
According to the ‘evolution’ study, 57% of respondents "moved beyond price or made pricing a non-issue" during 2010, while 54%, invested in new technology.
Of those printers interviewed, 52% said they had launched a new service, 46% said they had promoted or sold wide-format services "in a different way" and 45.5% claimed to be implementing green printing practices.
Survey findings
49% of respondents believe wide-format sector has recovered from the downturn
18% offer cross-media, such as quick response (QR) codes
24% certified to international colour standards
45% view web-to-print as a key business growth strategy
Study reveals sector growth focus
According to a new research study, the economic downturn has accelerated the need for wide-format printers to become more growth-driven and improve their operational effectiveness.
