The Enfield-based business will supply cross-media marketing collateral that includes direct mail, SMS, point of sale and email to the gaming group that comprises the Mecca Bingo and Grosvenor Casino brands.

According to Inc Direct, the web-based system will allow the group to promote local and regional events to its 22 million customers using bespoke variable data including output from its brace of Xerox iGen4 digital printing presses.

Noel Warner, managing director of Inc Direct said: "Despite difficult conditions in the print and direct marketing industry, our in-house capability combined with our unrivalled strategic thinking sets us apart and has been a major contributor to our continued success."