In an interview with PrintWeek, Impressions Printing Director Cory Stuart noted that while he looked at digital equipment from other press manufacturers. "Basically we're a Kodak shop - our workflow is Kodak and we have the Kodak Digimaster so it seemed like a seamless fit. Both the front ends (for the NexPress and Digimaster) are similar so it allows us to have one operator for both presses."

Impressions Printing has been in business for more than 40 years and on the offset side currently uses Heidelberg equipment.

It only entered the digital market with the Digimaster a year ago. With the NexPress, which was installed in November 2012, Stuart said: "There's been a lot of work on our part to educate customers, especially on the marketing side of things, as to what they now can do — and how they can now offer something unique for their clients."

The NexPress S3000 with Kodak’s HD Dry Ink features a smaller ink particle size, which helps Impressions Printing achieve denser blacks and more vibrant colors on each print job it produces.

Stuart pointed out that it's not just the color quality and ability to do variable data that been driving his customers' interest in digital. "Customers that had been forced into ordering 5,000 pieces can now order 250 to 500 brochures at a unit cost that's not through the roof," he explained. "And then with direct mail, some of the smaller customers we deal with can now create distinctive direct mail campaigns"

Impressions Printing runs three shifts, seven days a week and relies on Kodak Prinergy Workflow to enhance its efficiency on each print job. "Over the last four years we've more than doubled in size, in terms of sales volume," Stuart said. "We've been pretty lucky because we handle a lot of industrial clients as well, and a lot of them are always doing forms and tags for their industrial requirement--so that kept up busy through the downturn that everyone else experienced."