Based in Edinburgh, Choose Packaging claims it is the inventor of the only commercially available zero-plastic paper bottle in the world.

HP said Choose’s patented technology provides an alternative to plastic bottles and can hold a wide variety of liquid products. Its paper-based bottles are biodegradable and made with naturally occurring and non-toxic materials.

Financial terms of the deal, which was announced on Wednesday (2 February), were not disclosed.

“This acquisition is a great example of how we continue to strengthen our capabilities in attractive verticals like sustainable packaging while also driving progress against HP’s broader sustainability goals,” said HP Inc chief strategy and incubation officer Savi Baveja.

“Choose has built a truly differentiated technology and we are excited to welcome this talented team to the HP family.”

With the integration of Choose into its Personalisation and 3D Printing business, HP said it will focus on scaling the company’s technology and customer footprint to expand the addressable market.

“As a plastic-free packaging development company, we’ve successfully created technology that can provide a viable alternative to plastic bottles to help eliminate single-use PET packaging,” said Choose Packaging founder and managing director James Longcroft.

“HP’s world-class capabilities and expertise can help scale our impact at a global level. We are thrilled to join the HP team and couldn’t have chosen a better match in terms of our shared goals for business, technology, sustainability, and a values-oriented culture.”

Choose works with many large global companies including Accolade Wines, Henkel, and Malibu Rum.