The Print Hub offers personalised content covering all topics related to HP Latex, allowing users to explore a wide range of exclusive and specialist information dedicated to the HP Latex range of print technology.
Both existing and potential customers will be able to use the platform to explore content including webinars, videos, and articles, as well as access in-depth technical information about HP Latex printers and the applications they can be used for.
“From its beginnings, when it was branded ‘Possibility City’ and used as a means to replace physical shows during the pandemic, the interactive site showed great promise,” said HP UK&I Large Format marketing manager Isabella Jelinek.
“The HP Large Format team soon realised that the platform was fast becoming an essential – and 24/7 accessible – resource for customers wanting to research and explore content and learn about HP’s offerings in the Latex technology space.
“Subsequently, we optimised and improved the platform’s functionality. We added more content to offer customers a rich, personalised experience, curated with exactly what they want to read, see and do – all in one place – and The Print Hub was born.”
Visitors will get a personalised experience when browsing content, based on their navigation history and asset clicks. The ‘Recommended for You’ feature suggests content that may be of interest to each individual visitor, while the ‘Continue Watching’ option allows users to pick up from their last visit.
Meanwhile, the ‘Printer Selection Tool’ will enable users to select certain criteria to help them identify the most suitable printer for their business and proposed applications.
Visitors will also be able to sign up for live broadcasting experiences of certain events that are happening – such as the upcoming Fespa Global Print Expo in Berlin, enabling those who cannot attend in person to access key information remotely.
In a recent exclusive interview with Printweek, the general manager of HP Inc’s Large Format Business revealed the company’s plans and focus areas.
