The Welsh club, which was recently promoted from the National League to League Two of the Football League, will see HP deliver devices and services to help the team succeed on and off the pitch.
The club announced the news earlier this week with a video featuring co-chairmen, actors Ryan Reynolds and Rob McElhenney. In the tongue-in-cheek clip, the pair, who bought the club in 2020, reveal their attempt at a promotional video to explain their tech vision for Wrexham.
“HP was born in a garage in 1939 and has become one of the leading technology brands in the world. Wrexham Association Football Club was born in a bar in 1864 and is on its way to great things,” they said in a joint statement.
“We could not think of a better partner on this ride, for the club and community. Plus, our tech game really needs an upgrade. Pretty sure we still have flying toasters as screensavers on some of our computers.”
HP technology including high-performance laptops, PC accessories, and hybrid work-enabling services will be used throughout the club and across back-office functions, as well as to improve the fan experience.
The details of the tech provision are still being worked out, based on what Wrexham AFC already has.
While no production print element has currently been announced, further details of HP and Wrexham’s partnership will be released later in the year.
In addition to providing the technology to power the next chapter of Wrexham’s story, which has been documented in the successful Disney+ series Welcome to Wrexham, HP said it “aims to go beyond the pitch” and have a meaningful impact in the local community.
“As with football, technology has the power to connect and unite people all over the world,” said Vikrant Batra, HP’s global chief marketing officer.
“The passion of Wrexham’s fans to rally around their beloved football team, throughout the highs and lows, has been an inspiration to us at HP. We’re excited to bring the power of our technology to the club and broader community, supporting them to achieve their goals.”
The HP logo will be featured on the matchday shirt sleeve from the start of the 2023-24 season, including for the ‘USA Invasion’ 2023 Summer tour, where Wrexham AFC will play teams including Chelsea, Manchester United, and LA Galaxy, in North Carolina, California, and Pennsylvania.
Wrexham AFC executive director Humphrey Ker added: “We are delighted to partner with HP – their expertise will be of great benefit to Wrexham and is exactly what the club needs to continue its growth as we return to the Football League.
“As part of the stadium redevelopment project, we have prioritised the use of technology to create the best fan experience. HP’s tech and know-how will help us achieve this, as well as improve and become more efficient everywhere at the STōK Cae Ras.”
Formed in 1864, Wrexham is the oldest club in Wales and the third oldest professional team in the world. The STōK Cae Ras [Racecourse Ground], home to Wrexham AFC, is the world’s oldest international stadium that still continues to host games.
