1. What do you believe will be greatest opportunities for printers to grow their businesses in 2008?
The ability for print to align itself as a marketing communications channel that supports all other channels. We have to deliver this within a measurable model so can prove we deliver true value to our clients now and for the future.

2. What will be the greatest threat to your sector for 2008?
Negative PR on the effectiveness of print as a channel to market either by its effectiveness or the environmental impact.

3. How can the industry raise its profile next year?
Self-promotion and education on environmental strategy and our effectiveness as a marketing channel. Clients need more case studies and clarity on environmental best-practice in both materials we are using and manufacturing processes. Comparisons to other industries highlighting our credentials as a responsible manufacturing industry.

4. What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2008?
Print on demand, online ordering/asset management systems.

5. What print sectors do you believe will experience the greatest innovation next year?
Companies that can integrate their on-demand model within a marketing communications network.

6. What should the print industry do when it gets back to work after the holidays?
Champion our profile as a multi-channel partner that is technology driven.

7. If the government stepped in and did one thing to help the industry, what would you hope that would be?
Clarify their position within direct marketing, working with us to achieve environmental objectives while understanding our importance as an industry and the contributions we make to the economy.

8. What will you do differently in 2008?
Work with our clients as a marketing communications partner offering strategies that deliver true value to campaigns blending all channels.