The line, part of a 3m investment so far this year, has full Scitex personalisation and Howard Hunt has also upgraded its existing Scitex system.
It said sales had risen 15% so far this year to 16m, while profits were up to 800,000 15-20% on this time last year after a 300,000 write-off.
Chairman Martin Pigott said: "Its really down to the philosophy behind the company. We arent just management-run. Our salesmen, printers and production people really drive us."
The investment also includes an extra CTP system and a new Prism MIS.
Howard Hunt is a pioneer UK user of Mitsubishis Diamond web, with two 16pp machines.
Have your say in the Printweek Poll
Related stories
Latest comments
"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
"Hello Set Off,
Unencumbered assets that weren't on the Reflections books, I believe.
Best regards,
Jo"
"Just wondering who Rapidity are buying the equipment from as there would not appear to be an administrator for the Reflection companies as yet?"
Up next...
Increased sales first time around
Coca-Cola revives ‘Share a Coke’ campaign
Pingen automates print buying
Automated document printing service launches in UK
German partner was expected to boost sales
Revealed: Highcon came close to German investment deal
Started new role on 1 April