Kathy Woodward, chief executive, BPIF "People have been stunned and in many ways appalled by what has happened, yet the newspaper sold out this weekend. There is still an appetite to read news, to read newspapers. I can’t see it having any long-term impact on newspapers. On the train in the morning everybody has a Metro in their hand, they get left lying around, they are multi-user. I think one thing that needs to be done is to have a look at the impact of advertising, to engage more people, find new advertisers."

Norman Revill, managing director, Manroland GB "It is a critical time for journalism, particularly Sunday newspaper reporting, but newspapers are going to be around for a long time to come. It is just another chapter in the long history of the medium. People have changed the way they read and newspapers have adapted to that. There is bound to be a new publication and it will be targeted at The Sun‘s readership, although I don’t think it will be for a while. In the meantime, those readers are going to buy other titles."

Adrian Jeakings, chief executive, Archant "Regional newspapers are a completely different business and our audience is smart enough to know the difference. Local papers are part of the community and that means they’ve got to be trusted and if they cease to be trusted they can’t function, so that relationship is critically important. As far as national newspapers are concerned the damage so far has been limited to News International and it’s hard to say whether or not it will blow over to their other papers."