According to Hiflex, demand for its Webshop software has been steadily increasing since it was launched as a more cost-effective plug-in module for the Drupal content management system.

Hiflex general director Stefan Reichhart said: "Offering Webshop as a plug-in for Drupal is really paying off. Several companies from the US, the Middle East and Europe have already decided to implement our system.

"In order to meet these growing demands, we have made an addition to our company and are pleased to welcome Volker Mohr as our newest member."

Mohr, who will be responsible for all customer enquiries about Hiflex web-to-print software in his new role, said he hoped to promote "new Webshop concepts that aid the growing needs of the print industry".

He added: "I believe we will really be able to help many printers get into the online arena and have outstanding success."