From the beginning of August the company will use carbon balanced paper and offer all of its customers a service whereby the carbon emissions from its products are offset by conservation charity the World Land Trust.

The company made the announcement at an open evening held at its Penrith headquarters and workshop.

As part of the initiative H&H Reeds Printers will have its carbon footprint audited annually to quantify the energy use and carbon emissions of its vehicles and premises.

These emissions will then be offset by the World Land Trust through its work to preserve endangered tropical forests.

H&H joint managing director Dene Marshall said: "This is taking our concern for our environmental responsibility to the next level and is something that we really want to champion.

"We are making carbon-balanced printing our standard and as there is no additional cost we hope that customers will grasp this new opportunity with open arms, especially as companies will be helped to meet and maybe exceed their own reduction targets."