The £2m-turnover business is in talks with a third-party software developer on implementing a system that will allow it to offer not only standard business stationery products, but also a mailing service that will provide access to variable data for customers wanting to send out targeted marketing.

“We should be able to give our clients something more than just ink on paper, that’s just not enough in the market today. We have seen an increase in spend recently which is great but it’s still important to look further afield,” said business development manager Jeremy Irving. 

Irving, joined the business in April from financial print management firm Perivan where he had worked for around three years, and was part of a team that was responsible for the implementation of the firm’s W2P system. 

He said: “I want to create a similar web-to-print division here that produces not only stationery such as business cards and so on, but also variable print campaigns for customers such as internal marketing departments or SME's."

The business is already in talks with clients interested in using the new service for mailings, and plans to roll out the new platform in 2014. 

Currently the Ware-based digital and litho firm, prints a range of products at its 1,858sqm high-street facility, including leaflets, brochures, training manuals and postcards for business clients as well as producing B2C work such as greetings cards.

Irving said: “We are a full commercial print outfit but we’re fortunate that our high street shop front brings in a lot of consumer work as well. We have a lot of firepower here so we can produce one product for a customer or 200,000.”

Equipment at the site includes two Xerox Color 1000s, two black and white Xerox Nuveras, a Presstek DI four-colour device and a two-colour litho press as well as Duplo finishing equipment. 

With the business expansion planned for next year, Irving said he hoped turnover would increase by at least 10% to enable further investment.