A number of customers have beta tested its new Enterprise API including online design platform Canva, which now has more than 100 million active monthly users. 

Rotterdam-headquartered Helloprint’s web-to-print system connects with 300-plus local printers and producers, in over 30 countries. 

The firm emphasised the benefits in terms of the potential reduced carbon footprint associated with producing work locally, and the ability to bypass any supply chain disruptions. 

It claimed the new API was a “world first”, and would enable multi-site businesses and franchise operations to connect with its range of business-specific products while “ensuring their finished materials are both printed and delivered locally, thereby reducing cost, speed of delivery and their overall carbon footprint”. 

The development follows the launch of its white label API for trade customers last year.

CEO Hans Scheffer said the new API meant that large, global businesses “can now also access those products via a single solution with the reassurance that they’ll reduce costs, speed of delivery and the inconvenience of dealing with multiple suppliers, whilst also significantly reducing their carbon footprint”. 

“Important for many businesses, use of the API will also ensure absolute consistency in the way their brand is conveyed, regardless of geography.”

Regarding the pricing model, he told Printweek: “The API has multiple models that customers can choose, based on their size. For larger (online) printers, we’re having a plain access with a cost per order, for example, for franchise and enterprises, we charge a monthly fee and a purchase price for the actual products.”

He said that while Helloprint’s systems were already able to integrate with the ERPs, digital asset management systems and brand portals typically used by large organisations, “the evolution of the API means that we can now integrate with almost any system via our network of partners – the possibilities are endless”.