The spend comes after the Swindon-based company appointed Anthony Thirlby to the role of managing director from his previous operations position.
ESP's new press replaces a B1 Speedmaster CD102 at the commercial and publications printer and is expected to produce more than £3m of sales on an annual basis.
Anthony Thirlby, managing director of ESP Colour, said: "We always want to be in line with the technology available and the XL 75 will give us greater control and greater capacity."
He added: "We always do our ROI analysis very stringently and when we analysed this press against a 102, the analysis pointed us clearly towards the XL 75''.
The 68-staff printer, which specified the new press with Inpress Control, Intellistart and Colour Assist software, will be operational by mid-February.
It will handle a workload of around 15 jobs a day with run lengths of on average of 1,750 transferred from the existing press.
Thirlby added: "Not only did it give us similar if not slightly more capacity but at the same time it will enable us to control cost capacity requirements."
Heidelberg XL 75 buy gives ESP 'greater control'
ESP Colour is aiming to build upon its 12m turnover after investing in a five-colour Heidelberg Speedmaster XL 75.
