Florian Pitzinger took up the new role yesterday (1 March). He previously worked in a senior comms role at tyre maker Michelin for three years, and at tech group Bosch for seven before that. 

In his earlier career he was a journalist. 

Pitzinger’s remit will include all communications channels and the management of the Heidelberg brand. 

Heidelberg CEO Dr Ludwin Monz said he was pleased to welcome Pitzinger to the team. 

“With our products and services, such as the well-known printing presses, we stand for integrated solutions – we will now also offer these in communications. 

“Together, we will drive integrated communications that will make our strategy even more visible internationally and continue to support the internal cultural transformation within the company.”

Pitzinger described Heidelberg as a fascinating company “that stands for high quality and innovation”. 

“What I find particularly remarkable is the resilience and adaptability that the company's employees have demonstrated over the past years. To live up to these values of the company in my new role and to be able to contribute to the future excites me very much.”

Posting on LinkedIn, Pitzinger also said it was an honour to join a company “that was founded in 1850 and is a pearl of German mechanical engineering”.