‘PDQ Managed Print’ was launched in January and is being piloted initially in the office sector. The service aim is to offer hands-on support to office resellers, helping expand the opportunity for print in their businesses.
Haybrooke has appointed a trio of industry consultants to the project to spearhead the initiative; Dominic Hartley, Elizabeth Bowerman, and Mike Newman, who will each act in the newly created role of ‘PDQ Print Expert’.
Market Harborough, Leicestershire-based Haybrooke said the launch of the service addressed a key challenge faced by its office reseller customers: the lack of in-depth print knowledge needed to grow a successful print category.
By introducing printing industry expertise and know-how into the equation, Haybrooke said it aimed to equip resellers with the tools they required to overcome these challenges and build a successful print management element to the business, with Haybrooke’s print procurement platform PDQ Print Hub acting as the backbone.
John Roche, CEO of Haybrooke, said: “We have access to large numbers of office resellers, many of whom want to operate a print category but don’t have the necessary experience of print to maximise the opportunity.
“Our new PDQ Print Experts will play a vital role in providing first hand guidance and strategic insights directly to these PaaS customers. It will enable resellers with less, and even no, print knowledge to deliver profitable and sustainable print solutions to their customers.”
Roche added the three new Print Experts would have a multi-faceted role, helping Haybrooke to deliver services both inside and outside of the office sector.
Hartley, Bowerman and Newman all work independently in the printing sector, offering consultancy and other related services. As part of the deal with Haybrooke, they will remain independent but will effectively operate as an extension of Haybrooke itself.
Hartley commented: “Working with Haybrooke to launch PDQ Managed Print is a fantastic opportunity to help office resellers unlock the full potential of print. Generalist resellers often have strong client relationships but don’t always know how to capitalise on them from a print perspective.
“Our role is to provide the missing expertise and give them the vocabulary and knowledge to sell print effectively to their existing clients because some of them are missing a huge opportunity.
“We’re not just supporting our product here; we’re actually helping our customers to build new revenue streams and deepen their own customer engagement.”
Speaking to Printweek, Roche said the pilot would begin in the office sector as the company’s customer base in this area “has exactly the right ingredients for a print category”.
“They are organisations who buy and sell office products as a core business function. Some of them offer printing services already, but only a few have reached its full potential.
“In most cases where a print category is present, the company tends to be buying fairly commoditised print, such as business cards and stationery, but there is a bigger opportunity they are not tapping into for a much broader range of non-standard print. And that is where we aim to help.
“Once we are happy the service is providing real value in the office sector, we may look at other sectors, but we are taking one step at a time. Office resellers are in the right space for us to support them and represent a big opportunity in its own right. But never say never!”
Haybrooke was recently awarded the Stationers’ Company Warrant for 2025 for PDQ Print Hub, while in January it launched a new sustainability initiative for print buyers using a system called ‘Certified Sustainable Print’.
The company’s turnover target for the current financial year is £3m.
