Hallmark moves to Creo CTP

21 October 2004

Greetings card company Hallmark International has switched to CTP installing one of the UKs first Creo Magnus platesetter.

The Bradford-based firm's move comes as part of a 500,000 investment in preparing its site for CTP. Hallmark is also using Creo's Staccato FM screening as part of its efforts to improve quality and colour for its greetings cards range.

"We have a strong ethic based on the quality of our products," said Hallmark technology director David Sowden. "We choose our suppliers with this ethic in mind."

The firm produces around 1,200 plates per week for its five MAN Roland presses and a Heidelberg Speedmaster. The installation of the Magnus enables Hallmark to achieve full plate production within a 10-day cycle.

Others to have installed Creo's latest VLF platesetter include St Ives book division Clays (PrintWeek, 16 September).

Story Philip Chadwick

Have your say in the Printweek Poll

Latest comments

"I have worked in quite a few print sectors, including Walstead in the past. It is all tough, but most will not be surprised that the packaging sector is still growing. However, the service in the..."