Glamour may move to gravure printing

News by

05 December 2002

<i>Glamour</i> magazine's UK edition may move from web offset to gravure printing after its publisher Cond Nast conducted an independent assessment of its manufacturing procurement.

The publisher hired independent consultant Peter Klaue to look at its procurement activities across six European countries.

The handbag-sized glossy title has a monthly circulation of just over 520,000 in the UK, and is printed at Tewkesbury-based Cooper Clegg on its short cut-off Komori webs.
Klaue said the main issue when printing the A5 title web offset was with cut-off and paper wastage, and said the problem could be eased if it were printed gravure.

The publisher will move printing of the German edition of Glamour to gravure in early 2003, and has already embraced the process in Italy, through printer NIIAG, and in Spain. But negotiations in the UK were "quite different", added Klaue. A list of potential gravure printers in the UK and across Europe has been drawn up.

Cooper Clegg chairman Ian Cooper declined to comment on the review.

Story by Andy Scott

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