'When The Going Gets Tough, The Tough Get Smart' will be held across the country at GAE's own sites and that of its parent company Litho Supplies.

The first port of call will be Livingston, while the shows will culminate in a live bindery display at this year's Northprint.

The events will demonstrate how next-generation bindery systems can help printers cut waste, improve quality and make better use of employees to compete in the marketplace.

GAE joint managing director Tony Hards, said: "Our tie-in now with Litho Supplies enables us to meet our customers in their own neighbourhoods and gives us many more ways to offer them new opportunities to improve their efficiency.

"For example, we can introduce them to cost-effective packages for plates, pressroom consumables and other products. When margins are under pressure, it makes sense to examine every possibility to run a tight ship."