The Ipswich-based business previously outsourced its digital print requirements but a growing demand for faster turnaround times led the 22-staff company to invest.

Neil Stones, managing director at Fuller-Davies, said: "Our need to be able to service shorter run lengths coupled with a faster turnaround and near litho quality made this investment the perfect choice.

"The renowned strength of the Xerox product range gave us the confidence to implement technology new to us, and since the press was installed we have managed all our digital printing in-house."

Fuller-Davies serves a range of customers including advertising, publishing and retail clients. The company has posted a turnover increase of 20% per annum in recent years and expects to hit the £3m mark this year.

Stones added: "Fuller-Davies is launching an innovative web-to-print service later this year with digital partner ROI.

"We are convinced that buying print online is the future for litho and digital printing, and having powerful software to deliver the product is essential to our strategy for continued growth."