The rebranding, which came into effect yesterday, follows the £12.8m MBO of BBF and Economailer last July, which was led by managing director Mark Cornford. Economailer has retained its original identity.

Cornford said: "Integrity represents those aspects of our business activities which must not be compromised. We seek the highest standards of how we conduct our business, produce our products, provide service and interact with our customers, our communities, our stakeholders and our environment."

The Midsomer Norton-based business forms and security printer, which employs around 360 staff, has had a successful start to its solo career, having already picked up several new contracts.

Cornford said: "Completing the MBO has really unlocked the marketplace for us. We've a much better chance of securing the future of the business – and that's what it's all about – as a solo outfit."

Contact phone numbers for Integrity Print remain unchanged, although the company has launched a new website (www.integrity-print.com) and changed its email addresses to firstname.surname@integrity-print.com.