First Choice used the event, which took place on 11 and 12 November to showcase the latest Xerox Colour 550/560 digital production printers.
In addition, the show featured key speakers from Xerox and a range of business seminars.
Adam Seabrook, divisional manager at First Choice, said the open house proved to be an informative event that received "fantastic feedback".
"The 550/560 also went down really well - it brings impressive high end features to this part of the market for the first time and having now seen it first hand our customers seem to be really excited by it," he added.
Have your say in the Printweek Poll
Related stories
Latest comments
"Been there too!"
"Very True"
"Customers expect quality as a basic requirement so quality is no longer a selling point as its a given. Similarly so, accreditations are a nice to have and show customers that you are committed but as..."
Up next...
50 accredited partners offering GGS loans
Guaranteed Growth Scheme receives extra £500m as tariffs bite
Flatter and streamlined organisation
Stora Enso restructure to reflect renewable packaging importance
Took over in the role on 1 April
Paul Brough becomes Mail Users’ Association chair
Birmingham's Marco Pierre White restaurant