First Choice used the event, which took place on 11 and 12 November to showcase the latest Xerox Colour 550/560 digital production printers.
In addition, the show featured key speakers from Xerox and a range of business seminars.
Adam Seabrook, divisional manager at First Choice, said the open house proved to be an informative event that received "fantastic feedback".
"The 550/560 also went down really well - it brings impressive high end features to this part of the market for the first time and having now seen it first hand our customers seem to be really excited by it," he added.
Have your say in the Printweek Poll
Related stories
Latest comments
"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
"Hello Set Off,
Unencumbered assets that weren't on the Reflections books, I believe.
Best regards,
Jo"
"Just wondering who Rapidity are buying the equipment from as there would not appear to be an administrator for the Reflection companies as yet?"
Up next...

Completed this week
Northside Graphics makes first acquisition since private equity investment

Sales of more than £14m
Carton and display board specialist files NOI

Software deal
Print.com parent acquires ISI Publishing Innovators

Berlin show next month