First Choice used the event, which took place on 11 and 12 November to showcase the latest Xerox Colour 550/560 digital production printers.
In addition, the show featured key speakers from Xerox and a range of business seminars.
Adam Seabrook, divisional manager at First Choice, said the open house proved to be an informative event that received "fantastic feedback".
"The 550/560 also went down really well - it brings impressive high end features to this part of the market for the first time and having now seen it first hand our customers seem to be really excited by it," he added.
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

29% say quick turnaround work best growth area
Printers see opportunity in quick turnarounds and web-to-print

Commitment to developing talent recognised
Apprenticeship award for Coveris

2024 saw a sharp rise in response rates
JICMail data reveals growth in customer acquisition through mail campaigns

Scottish group has international ambitions